Redken has a new ‘face’ – Lea T – a Brazilian model who is also an anti-bullying and equality advocate. She was the face of Givenchy in 2010, and has been and has been featured in Vogue Paris, Vanity Fair, Vogue Brazil, Numero, W, Hercules, Interview, Cover and Love magazines, as well as the cover of Elle Brasil.

Lea T. will debut in Redken’s ads in January 2015, showing off a new innovation from Chromatics haircolor. It is ammonia-free, but allows colorists to achieve a broader range of hair colors. 

Leslie Marino, General Manager, Redken US, said:

“Lea T. is a true pioneer for beauty. She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.”

Lea T added, “We’re all people with our own personality, our own beauty, our own life. I love working with Redken because they appreciate all kinds of beauty. They believe in the individuality of the person, and I think that’s really important.”